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How our customer acquisition campaign resulted in £1.2m sales revenue
The Customer Story
The Alexandra Private Hospital in Chesterfield is a dedicated provider of cosmetic surgical and non-surgical treatments in the East Midlands and South Yorkshire region. They also offer state of the art cosmetic dental treatments at the Hospital’s Cosmetic Dental Centre.
The Driver for Change
With a big surge in the demand for cosmetic procedures, coupled with the rise in competition in the region, Alexandra Hospital really needed to increase its presence in the market place and quickly create awareness among its potential clients.
LTF worked with Alexandra Hospital on a program of brand, web and marketing work spanning 2 years. The focus was lead generation for the clinics, and our chosen platform was Facebook. We built a multi-target, content-rich, Facebook campaign, coupled with high quality landing pages and patient engagement processes.
The Results Achieved
Taking a data-led approach to a 6 month Facebook campaign for Alexandra Hospital, we were able to generate over 400 consultations for the clinic (representing revenue of £1.2Million in procedures).
Unique and engaging content reached over 4 million target customers, generating over 10,000 responses. An ROI of 6,666%.
"The skill and experience within the LTF team is second to none. We trust them implicitly to deliver for us every time. Their incredible understanding of Facebook Campaigns has delivered millions in revenue for us, and will continue to do so well into the future. I cannot recommend LTF highly enough"
Louis El Sharif, Managing Director, Alexandra Private Hospital.